Monthly Archives: February 2011

Getting Product Catalogs to pay for themselves.

As marketing resources move towards online and mobile initiatives, PDF/print product catalogs need to create a revenue stream to offset production costs. One way to do this is to borrow from the magazine world and offer advertisements and other incentives … Continue reading

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Viva La Print

Why are online companies publishing in print? One of the reasons for their print approach is that keeping the attention of their online customer is becoming more difficult, and with the rapid adoption of email marketing, customers’ email inboxes are … Continue reading

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Web Project Goes Live ThePeoplesCoastClassic.org

At the end of 2010, SP was approached by the Greater West Region of the Arthritis Foundation to design and develop a new website for their annual Oregon Coast bicycle event. What the Foundation needed was a way for their … Continue reading

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