Monthly Archives: July 2011

Consistency is Key- Creating a Style Guide helps to insure success

As anyone who has traveled knows, a guide is a helpful resource for getting you where you want to go and can enrich the overall experience. The same principal holds true with content. By developing a guide for your company’s … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Our Work, Print Catalogs | Tagged , , | Comments Off

Printing a Book, Old School

“Making Books,” a 1947 film produced by Encyclopaedia Britannica Films in collaboration with the Library of Congress.

Posted in Uncategorized | Comments Off

Niche marketing possible with Micro-Pubs

Targeting a niche market has always been challenging and reaching a small target audience can often be difficult.  By incorporating a micro-publishing strategy, reaching these markets with specialty market catalogs, micro-websites or print guides can increase the odds of success. … Continue reading

Posted in Content, Desk-Top-Publishing, Gutenberg Publishing System, Mini-Logs, Niche Marketing | Tagged , , | Comments Off