Even though database-driven publishing reduces time and effort, before you are able to leverage the savings from automated page flows your content needs to be ready. Here are some questions to ask when reviewing your content’s readiness before production.
Do you have all the current images for the products to be featured in the catalog: 300 dpi, CMYK, backgrounds removed? Many times we have gone on the great image search, slowing down production and creating possible roadblocks to final page layout.
Are your product attributes consistent and is the information available in a uniformed manner? Nothing stands out more than inconsistency among product groupings, so it is critical that all attributes have similar information that conforms to the rest of the products.
If you are planning to integrate this technology, do you have all the web links and QR codes created? Technology is a great thing and QR codes are a good way to link your print catalog back to your e-commerce, but creating links and codes can be a time-consuming process that needs to be factored into your timelines.
Do you have copy highlighting the product features and benefits? Everyone likes a good story, and descriptions tell your products’ story. Brief or incomplete descriptions can do more harm than good by creating misunderstandings or confusion.
Do you have brand and vendor logos to be featured? Do they meet your catalog standards? Grappling with other vendor logos can be challenging, so establishing standards for both print and web logos can help to reduce many errors that arise when using other companies’ digital art.