Best Practices – Preparing Your Images for Retina Display Technology

Screen technologies are continually improving as broadband speeds increase and bandwidth costs are lowered. As this happens, managing multiple sets of images for web or print becomes less important. The priority instead lies in having high-resolution images that can work for any platform and on any device. Standardization of image resolutions will become the norm, and companies that have continued to manage and update their print images will be well positioned for this change.

Here are SP’s suggestions on how to be better prepared for this evolution of screen technologies.

Don’t Settle for Less! Capture High-Resolution Images
Many companies have abandoned their print catalogs for web only products, but they are still relying on low-resolution images. The best way to prevent the retaking or collecting of high-resolution images in the future is to require 300 dpi images now. These can then be converted to current web resolutions while maintaining your high-resolution images. Keep in mind, you can easily lower the resolution of a high-resolution image but reversing that process presents considerable challenges.

Manage Photo Sizes with a One-to-Many Relationship
A single high-resolution image can be converted to a variety of sizes and file formats. By keeping one original high-resolution image you’ll be able to convert to the required size and dpi’s, depending on the intended medium. Remember, most low-resolution images are limited by size, dpi, jpg, or gif formats. This is one of many reasons why print images have remained in high-resolution formats.

Don’t Magnify Your Blemishes
There are far too many bad examples of low-resolution images being used for enlarged formats or in print. This undoubtedly leads to poor results every time. By maintaining a high-resolution image, you lessen the risk of this problem occurring. And, as retina display technology is adopted, you won’t have to worry that a low-resolution image is showing your blemishes.

One Image at a Time
If high-resolution images are no longer available, it may take some time to replace your current set. Instead of scrambling to swap out your images, consider developing a strategy that replaces old low-resolution images when new high-resolution ones are needed or become available.

From Apple’s website – “When you pack over 5 million pixels into a 15.4-inch display, the results are positively stunning. The pixel density is so high, your eyes can’t discern individual pixels. Images take on a new level of realism and text is pin sharp. And with a 2880-by-1800 resolution, you can see more of your high-resolution images onscreen with pixel-for-pixel accuracy.”

With this emerging screen technology, why wouldn’t you want to put your best image forward?

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