Monthly Archives: September 2014

Product photography gone wrong.

Patagonia is in some trouble after it was discovered by National Park officials that the catalog photographer had altered natural features to capture the perfect image for a Patagonia product catalog, which is a big no no. To read more…

Posted in Marketing, Photography, Print Catalogs | Comments Off

Client’s content in Real Time

Here is a recent article about Tacoma Screw’s ecommerce website that uses the Gutenberg Publishing System® for keeping the content in real time.  The “Catalog Company” referred to in this article is SP. To Read More

Posted in At SP, Content, Gutenberg Publishing System, Marketing | Comments Off

Revenge of the Catalog- IKEA’s BookBook

Here is a great video that shows the technological wonders of the print catalog. Koodos to Ikea for a innovative take on the catalog. To Watch  

Posted in Design, Desk-Top-Publishing, Good Ideas, Print Catalogs | Comments Off

Reasons why catalogs work

One of the oldest forms of marketing, catalogs remain a powerful marketing medium, but their role has changed. Where they were once a direct-response vehicle, they now drive consumers to the internet to place an order online. It seems that … Continue reading

Posted in Desk-Top-Publishing, Gutenberg Publishing System, Marketing, Print Catalogs | Comments Off