Monthly Archives: October 2014

Bertha’s new parts

After a long delay, the replacement parts for Seattle’s tunnel machine, Bertha have arrived. Now the hard part begins because Bertha is 120 feet below the surface and a large pit was constructed for the removal and replacement of the broken … Continue reading

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Influencing purchasing behavior with Catalogs

The American Catalog Mailers Association (ACMA) released their survey findings about catalog use in a wired world. More than 800 randomly-chosen adult consumers were surveyed. Of these respondents:
58% look at catalogs as soon as the arrive. 
92% of those who … Continue reading

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Mini Cataogs – Generate More Business at a Lower Cost

More responses, improved metrics, and higher pass-along rates are just some of the advantages of mini-catalogs. While annual reference catalogs can be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers … Continue reading

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