Preparing World Class Content
Even though database-driven publishing reduces time and effort, before you are able to leverage the savings from automated page flows your content needs to be ready. Here are some questions to ask when reviewing your content’s readiness before production.
Do you have all the current images for the products to be featured in the catalog: 300 dpi, CMYK, backgrounds removed? Many times we have gone on the great image search, slowing down production and creating possible roadblocks to final page layout.
Are your product attributes consistent and is the information available in a uniformed manner? Nothing stands out more than inconsistency among product groupings, so it is critical that all attributes have similar information that conforms to the rest of the products.