Author Archives: Jay

SP’s Top Five Advantages of Software Subscriptions

Now that SP offers the Gutenberg Publishing System® with month to month, one and two year subscriptions, we thought it would be timely to review the advantages of subscribing to software. Also If you’re finding your software needs fluctuating from … Continue reading

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Catalogs coming full circle

After moving away from a catalogs for an ecommerce and retail strategy, JC Penny announced that it is returning to its roots with a relaunching of their wish book.         A page from a 1990 wish book … Continue reading

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Bertha’s new parts

After a long delay, the replacement parts for Seattle’s tunnel machine, Bertha have arrived. Now the hard part begins because Bertha is 120 feet below the surface and a large pit was constructed for the removal and replacement of the broken … Continue reading

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Influencing purchasing behavior with Catalogs

The American Catalog Mailers Association (ACMA) released their survey findings about catalog use in a wired world. More than 800 randomly-chosen adult consumers were surveyed. Of these respondents:
58% look at catalogs as soon as the arrive. 
92% of those who … Continue reading

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Mini Cataogs – Generate More Business at a Lower Cost

More responses, improved metrics, and higher pass-along rates are just some of the advantages of mini-catalogs. While annual reference catalogs can be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers … Continue reading

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Product photography gone wrong.

Patagonia is in some trouble after it was discovered by National Park officials that the catalog photographer had altered natural features to capture the perfect image for a Patagonia product catalog, which is a big no no. To read more…

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Client’s content in Real Time

Here is a recent article about Tacoma Screw’s ecommerce website that uses the Gutenberg Publishing System® for keeping the content in real time.  The “Catalog Company” referred to in this article is SP. To Read More

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Revenge of the Catalog- IKEA’s BookBook

Here is a great video that shows the technological wonders of the print catalog. Koodos to Ikea for a innovative take on the catalog. To Watch  

Posted in Design, Desk-Top-Publishing, Good Ideas, Print Catalogs | Comments Off

Reasons why catalogs work

One of the oldest forms of marketing, catalogs remain a powerful marketing medium, but their role has changed. Where they were once a direct-response vehicle, they now drive consumers to the internet to place an order online. It seems that … Continue reading

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Content First!

For our clients, we begin the development process by focusing on content – its roles, its structure, and how it relates. By putting content first, we are able to identify what is unique, what needs additional attention, and what is … Continue reading

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