Category Archives: Desk-Top-Publishing

SP’s Top Five Advantages of Software Subscriptions

Now that SP offers the Gutenberg Publishing System® with month to month, one and two year subscriptions, we thought it would be timely to review the advantages of subscribing to software. Also If you’re finding your software needs fluctuating from … Continue reading

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Revenge of the Catalog- IKEA’s BookBook

Here is a great video that shows the technological wonders of the print catalog. Koodos to Ikea for a innovative take on the catalog. To Watch  

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Reasons why catalogs work

One of the oldest forms of marketing, catalogs remain a powerful marketing medium, but their role has changed. Where they were once a direct-response vehicle, they now drive consumers to the internet to place an order online. It seems that … Continue reading

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Best Practices – Benefits of Outsourcing

The advantages of working with your internal staff are pretty obvious, but just as the use of internal staff has advantages, vendors and contractors also offer unique benefits when utilized and managed properly. Some of these advantages are saving money, … Continue reading

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Content Partnerships

With catalogs, websites, and mobile demanding accurate and real-time content, many companies are struggling to keep up with the need for product attributes, descriptions, and images. Some companies are looking for creative ways to manage this demand while keeping their … Continue reading

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Content flexibility- How does yours Rate?

Being able to locate and share content seamlessly to any medium or audience is how we define product content flexibility. Below, we have some suggestions that help you to evaluate your content and increase its flexibility. One number for all … Continue reading

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Key considerations for your content when implementing a database

By introducing a centralized database into your content workflows you will create efficiencies, increase consistency, and realize time savings.  For more than a decade, we have been developing and using databases for our own and our clients’ content. From our … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Development, Good Ideas, Gutenberg Publishing System, Mini-Logs, web development | 2 Comments

Content trends in 2012…SP’s Top 5

Tablet Tsunami These portable devices are not going away, if anything they will become the game changer in the way that humans interact with technology. Tablet catalogs and tablet subscriptions are starting to gain traction both in consumer and business … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Development, Good Ideas, Gutenberg Publishing System, Marketing, Mini-Logs, Niche Marketing, Our Work, Print Catalogs, Ruby on Rails, web development | Tagged , , , | 2 Comments

How can we help?

Assisting our clients with content integration and maintenance are just two examples of support services that we provide. One of our wholesale clients struggled with the demands of updating their content in realtime. We developed a content maintenance program and … Continue reading

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Working with other vendors

As vendor specialization continues to evolve, many of our projects rely on the ability to share ideas and information with other vendors or departments. With  more complexity, it is common for SP to be one of many vendors tasked with the project’s completion. From … Continue reading

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