Category Archives: Mini-Logs

Being Green through sustainable forests

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons.  Despite improved technologies for refining post consumer pulp, virgin fiber is still a significant … Continue reading

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Key considerations for your content when implementing a database

By introducing a centralized database into your content workflows you will create efficiencies, increase consistency, and realize time savings.  For more than a decade, we have been developing and using databases for our own and our clients’ content. From our … Continue reading

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Content trends in 2012…SP’s Top 5

Tablet Tsunami These portable devices are not going away, if anything they will become the game changer in the way that humans interact with technology. Tablet catalogs and tablet subscriptions are starting to gain traction both in consumer and business … Continue reading

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Niche marketing possible with Micro-Pubs

Targeting a niche market has always been challenging and reaching a small target audience can often be difficult.  By incorporating a micro-publishing strategy, reaching these markets with specialty market catalogs, micro-websites or print guides can increase the odds of success. … Continue reading

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QR Codes, Mini-Logs, & Adapting content, our experience at the National Retail Hardware Show.

Several of our clients suggested that SP attend this annual trade show which includes several thousand exhibitors marketing their products and services to both independent and big box retailers. This industry generates billions of dollars each year and typically struggles … Continue reading

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