Category Archives: Niche Marketing

Catalogs coming full circle

After moving away from a catalogs for an ecommerce and retail strategy, JC Penny announced that it is returning to its roots with a relaunching of their wish book.         A page from a 1990 wish book … Continue reading

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Content Partnerships

With catalogs, websites, and mobile demanding accurate and real-time content, many companies are struggling to keep up with the need for product attributes, descriptions, and images. Some companies are looking for creative ways to manage this demand while keeping their … Continue reading

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Content trends in 2012…SP’s Top 5

Tablet Tsunami These portable devices are not going away, if anything they will become the game changer in the way that humans interact with technology. Tablet catalogs and tablet subscriptions are starting to gain traction both in consumer and business … Continue reading

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Niche marketing possible with Micro-Pubs

Targeting a niche market has always been challenging and reaching a small target audience can often be difficult.  By incorporating a micro-publishing strategy, reaching these markets with specialty market catalogs, micro-websites or print guides can increase the odds of success. … Continue reading

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