Category Archives: Print Catalogs

SP’s Top Five Advantages of Software Subscriptions

Now that SP offers the Gutenberg Publishing System® with month to month, one and two year subscriptions, we thought it would be timely to review the advantages of subscribing to software. Also If you’re finding your software needs fluctuating from … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Good Ideas, Gutenberg Publishing System, Our Work, Print Catalogs | Comments Off

Catalogs coming full circle

After moving away from a catalogs for an ecommerce and retail strategy, JC Penny announced that it is returning to its roots with a relaunching of their wish book.         A page from a 1990 wish book … Continue reading

Posted in Niche Marketing, Print Catalogs | Comments Off

Rio de Janeiro joins the Sea-Dog 2015 Catalog

Seattle Publishing has been working with Sea-Dog for over 12 years helping streamline their content on the web as well as in their print catalogs via our Gutenberg Publishing System. The 2015 catalog offers not only the best selection of … Continue reading

Posted in At SP, Design, Gutenberg Publishing System, Images, Print Catalogs | Tagged , , , , | Comments Off

Product photography gone wrong.

Patagonia is in some trouble after it was discovered by National Park officials that the catalog photographer had altered natural features to capture the perfect image for a Patagonia product catalog, which is a big no no. To read more…

Posted in Marketing, Photography, Print Catalogs | Comments Off

Revenge of the Catalog- IKEA’s BookBook

Here is a great video that shows the technological wonders of the print catalog. Koodos to Ikea for a innovative take on the catalog. To Watch  

Posted in Design, Desk-Top-Publishing, Good Ideas, Print Catalogs | Comments Off

Reasons why catalogs work

One of the oldest forms of marketing, catalogs remain a powerful marketing medium, but their role has changed. Where they were once a direct-response vehicle, they now drive consumers to the internet to place an order online. It seems that … Continue reading

Posted in Desk-Top-Publishing, Gutenberg Publishing System, Marketing, Print Catalogs | Comments Off

Content Partnerships

With catalogs, websites, and mobile demanding accurate and real-time content, many companies are struggling to keep up with the need for product attributes, descriptions, and images. Some companies are looking for creative ways to manage this demand while keeping their … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Good Ideas, Gutenberg Publishing System, Niche Marketing, Our Work, Print Catalogs | Comments Off

Do You Have the Right Mix?

Like Making a Cake, It Takes the Right Combination When baking, temperature, timing, and ingredients all play an important role in determining the right outcome. By comparison, media selection, making sure you have the appropriate content, and ensuring timely delivery … Continue reading

Posted in Content, Good Ideas, Marketing, Print Catalogs, Uncategorized | Tagged , , , , , | Comments Off

Programing Internship begining September 2012

We do three things at Seattle Publishing: we publish the Bicycle Paper covering all things cycling in the Pacific Northwest, we produce custom publications for many local wholesalers, and we build Gutenberg Publishing Systems which allow our clients to easily … Continue reading

Posted in At SP, Content, Gutenberg Publishing System, Internship, Print Catalogs | Tagged , , , , , , , | Comments Off

Content trends in 2012…SP’s Top 5

Tablet Tsunami These portable devices are not going away, if anything they will become the game changer in the way that humans interact with technology. Tablet catalogs and tablet subscriptions are starting to gain traction both in consumer and business … Continue reading

Posted in At SP, Content, Desk-Top-Publishing, Development, Good Ideas, Gutenberg Publishing System, Marketing, Mini-Logs, Niche Marketing, Our Work, Print Catalogs, Ruby on Rails, web development | Tagged , , , | 2 Comments