Category Archives: Uncategorized

Publishing Trends – Content Creation is whats missing.

A recent study from Curata, a leading marketing research firm, was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for … Continue reading

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Happy Holidays!

Our offices will be closed Dec 23-24 and Dec 31-Jan 1.  

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Who Was Gutenberg?

The inspiration for our database-driven publishing system is Johannes Gensfleisch zur Laden zum Gutenberg, (c. 1398 – February 3, 1468). This German innovator is credited with being the first European to use movable printing and the inventor of the mechanical … Continue reading

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Consistancy is Key – Part II

Spelling, Grammar, and Punctuation These may seem obvious to many, but it is amazing how often a simple word like catalog or catalogue can be used in different ways. Depending on the audience, it may or may not be spelled … Continue reading

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Consistancy is Key!

Anyone who has traveled knows that a guide is a helpful resource for getting you where you want to go and can enrich the overall experience. The same principal holds true with content. By developing a guide for your company’s … Continue reading

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Do You Have the Right Mix?

Like making a cake, it takes the right combination When baking, temperature, timing, and ingredients all play an important role in determining the right outcome. By comparison, the three elements you should focus on are media selection, making sure you … Continue reading

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Localize Your Content – Using the Right Language When Going Global

 When it comes to languages, diverse audiences, and far away cultures, what works at home may not work somewhere else. Localization is the process of modifying or recreating content to fit the linguistic, cultural, legal, and regulatory standards for a … Continue reading

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Closed for Labor Day

Seattle Publishing will be closed Monday September 7th in observance of Labor Day. The SP  crew wishes you a safe and fun holiday weekend.

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Images and Attributes

Preparing World Class Content Even though database-driven publishing reduces time and effort, before you are able to leverage the savings from automated page flows your content needs to be ready. Here are some questions to ask when reviewing your content’s … Continue reading

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Crowd Sourcing with Gutenberg

According to Wikipedia, crowdsourcing is a term that has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. SP’s Gutenberg Publishing System® is … Continue reading

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