Tag Archives: Publishing

Being Green through sustainable forests

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons.  Despite improved technologies for refining post consumer pulp, virgin fiber is still a significant … Continue reading

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Rio de Janeiro joins the Sea-Dog 2015 Catalog

Seattle Publishing has been working with Sea-Dog for over 12 years helping streamline their content on the web as well as in their print catalogs via our Gutenberg Publishing System. The 2015 catalog offers not only the best selection of … Continue reading

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Working with other vendors

As vendor specialization continues to evolve, many of our projects rely on the ability to share ideas and information with other vendors or departments. With  more complexity, it is common for SP to be one of many vendors tasked with the project’s completion. From … Continue reading

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Helvetica

Created by the Swiss School of Typography in the 1950s, Helvetica became synonymous with modern and progressive attitudes of the ’60s. Recently there has been a renewed interest, and once again this icon is gaining in popularity. With its cheerful … Continue reading

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Going Local – Why Localizing your Content is Important

When it comes to languages, diverse audiences, and far away cultures, what works at home may not work somewhere else. Localization is the process of modifying or even recreating content to fit the linguistic, cultural, legal, and regulatory standards for … Continue reading

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Niche marketing possible with Micro-Pubs

Targeting a niche market has always been challenging and reaching a small target audience can often be difficult.  By incorporating a micro-publishing strategy, reaching these markets with specialty market catalogs, micro-websites or print guides can increase the odds of success. … Continue reading

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